What India's Luxury Buyers Actually Care About (Hint: It's Not the Marketing)
Team-BHP's Dippy breaks down the real calculus for landing an S-Class or 911 in India—not the glossy brochure stuff. Turns out depreciation curves, service networks, and resale value matter more than horsepower sheets. This is what happens when you talk to people who actually write the checks.
Indian luxury buyers are more rational than their Western counterparts—they know a depreciating asset when they see one, which means they're asking the right questions the bean counters wish they wouldn't.
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