Ranger's 37-Year Australian Winning Streak Faces Real Pressure From Toyota and BYD
Ford's Ranger has dominated Australian pickup sales for nearly four decades, but market dynamics are finally shifting. Toyota's refreshed lineup and BYD's aggressive EV truck strategy are poised to genuinely crack what's been an untouchable market position, forcing Ford to actually defend territory it's taken for granted.
When a truck has owned a market this long, complacency becomes the real competitor—and the Ranger's finally meeting one.
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