India's 20 Million Bikes a Year Make US Market Look Like a Hobby Shop
While American riders obsess over liter bikes and cruiser culture, India sold more motorcycles in 2025 than the US has sold in the last decade combined. The global motorcycle industry isn't looking at Detroit anymore—it's looking at what works in markets where a bike is transportation, not identity.
The US motorcycle industry has been talking to itself for so long it forgot there's a world where bikes actually matter economically.
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