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by Sean Tucker · Kelley Blue Book · Jan 8
News
Chinese Automaker May Enter U.S. by 2029

Geely's U.S. Play: Three Years to Figure Out What Nobody Wants Yet

Geely Holdings says it could announce U.S. market entry by 2029—which tells you everything about how long it takes to clear regulatory hell and nothing about whether Americans will actually care. The Chinese automaker has proven it can build competent platforms (see: Volvo ownership, Polestar's EV-first pivot), but the U.S. market doesn't reward competence alone when tariffs, dealer networks, and brand recognition are stacked against you.

Geely's 2029 timeline sounds less like ambition and more like realistic math on how long it takes to navigate NHTSA compliance and find someone willing to finance a dealer network for a brand nobody recognizes.

Autocar UK · Jan 8
News
Jeep Wrangler tipped for UK return – eventually

Wrangler's UK exile: emissions and safety regs just killed the fun

Jeep pulled the JL Wrangler from UK sale over emissions and safety compliance failures—a rare case of regulations actually blocking a car worth owning. The company hints at an eventual return, likely with a cleaner powertrain and updated crash structure. For now, clean examples are becoming harder to find across the pond.

UK emissions standards just did what market forces couldn't: make the Wrangler temporarily unavailable. That's either a problem or an opportunity, depending on how cynical you are about regulations.

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