BMW M's Sales Surge Masks a Bigger Problem: The X3 M50 Is Now the Real Driver
BMW's M division posted record numbers in 2025, but here's the thing—the X3 M50 became the top seller, not the M440i or M550i. That tells you everything about where the market's head is at: crossovers outsell sports cars, and even performance buyers want SUV practicality. The numbers are up, but the soul is diffusing.
When your performance division's hero car is an SUV, you've won the sales game and lost the narrative.
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