GM's $6 Billion EV Writedown: When the Spreadsheet Doesn't Match Reality
General Motors took a massive financial hit as its EV rollout stumblesโa stark reminder that throwing money at battery platforms doesn't guarantee market traction. The writedown signals deeper problems: misaligned production capacity, soft demand for first-gen EVs, and the hard truth that Tesla's already won the narrative. This is what happens when legacy automakers try to engineer their way out of a strategy problem.
GM bet billions that Americans would line up for Ultium platform cars. Turns out, a platform nobody asked for doesn't sell itself.