Hyundai's EV sales crater in Q4 2025—hybrids quietly winning the real game
Hyundai's pure EV lineup tanked harder than expected in the final quarter, but the real story is the hybrid surge that nobody's talking about. While the industry obsesses over full electrification theater, the Ioniq and Elantra hybrid variants are doing the actual sales heavy lifting. This is what happens when you build cars people actually want instead of what regulators demand.
The EV moment peaked. Hyundai figured out what buyers already knew: hybrids make more sense for most driving, and they're not pretending otherwise.