Hyundai's swinging for the family hauler market with an all-electric Staria MPV, packing up to nine seats and 249 miles of range. It's positioning itself against the Kia PV5 and Ford E-Tourneo Custom—the playbook is clear, but execution matters. UK launch incoming.
MPVs are where EV practicality actually lives, and Hyundai knows the bean counters at Ford and Kia aren't moving fast enough.
Hyundai's dropping $7K off the Inster in Australia, but the gap to BYD's equivalent remains a canyon—$10K separates them at retail. Sales are sluggish for both the Inster and Kona Electric down under, which tells you everything about margin compression in the EV market right now.
When you're undercutting your own pricing and still losing to Chinese players, the problem isn't the sticker—it's that the value prop died somewhere between engineering and the dealer lot.
Heavy snowfall in the south of France forced Hyundai to reschedule Thierry Neuville's crucial pre-event shakedown ahead of the WRC season opener. Monte Carlo's notoriously unpredictable conditions—mixing snow, ice, and asphalt in the same stage—mean lost test miles hit harder here than anywhere else on the calendar. Neuville's i20 N Rally1 needed seat time to dial in the setup before January 22-25.
Weather delays aren't news. But losing test days before Monte Carlo, the one rally where conditions change mid-stage, is the kind of operational friction that separates title contenders from also-rans.
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