Ford's Betting Its Level 3 Autonomy on a Budget EV Ute—Not a Halo Car
Ford's skipping the usual playbook: instead of launching Level 3 self-driving in a flagship, it's debuting the tech in an affordable electric utility vehicle arriving in 2028. It's a pragmatic move that says more about EV economics than it does about autonomous driving maturity.
Launching autonomous tech in a budget ute is either brilliant cost-engineering or a sign Level 3 isn't ready for premium buyers yet.
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