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Car and Driver · Jan 8
News
China's GWM Flaunts Two 8-Cylinder Engines at CES, Including a Flat One

GWM's Playing the Long Game While Detroit Kills the V8

Great Wall Motors rolled out a naturally aspirated 8-cylinder and a flat-eight concept at CES—a direct middle finger to the Western EV-or-bust narrative. While GM, Ford, and BMW are axing displacement, China's largest automaker is betting that cylinder count still matters to people who actually buy cars. The flat-eight is pure flex; the NA V8 is the real story.

GWM understands something Detroit forgot: enthusiasm markets exist, and they're not waiting for the industry to figure out EVs taste like nothing.

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