Hyundai's Theta II Engine Recall: $5B Problem That Exposed Bean Counter Engineering
Hyundai's decision to cheap out on the Theta II engine cost them billions in recalls and lawsuits—a master class in false economy. The engine's metal debris issues and premature failure rates became so widespread that owners started documenting failures before the company admitted the scope. This is what happens when corporate accountants design powerplants instead of engineers.
Hyundai finally learned that saving $300 per engine costs you $5 billion in recalls, but only after ruining customer trust across an entire generation of Elantras and Sonatas.