Audi circulated fabricated renders of its 2026 F1 car ahead of Barcelona testing, a preview of what's shaping up to be a messy factory entry. When a manufacturer can't even get the basic PR right during launch window, you know the engineering timeline is already slipping. The PU regs are unforgiving—Audi's got three years to build credibility.

Ram is packaging driver recruitment as entertainment, turning the search for its next NASCAR talent into a structured competition format. It's automotive casting call dressed up as genuine talent scouting—the kind of move that works on casuals but signals the series itself needs the PR bump more than it needs the driver.