BMW's 2025 US Sales: Which Models Actually Matter
BMW posted 388,897 US sales in 2025—a 4.7% bump marking three straight record years. But shipment volume tells you nothing about which models are moving, which are sitting, and where the actual margin is hiding. The real story is in the breakdown by series.
Record sales numbers mean nothing if you're not asking which models are propping up the average and which ones are dragging the brand downmarket.
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