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Toyota Gazoo Racing ditches the badge—what happens when a racing division becomes its own thing
Photo: Autoblog NL
by machielvdd· via Autoblog NL · Jan 8, 2026

Toyota Gazoo Racing ditches the badge—what happens when a racing division becomes its own thing

"Toyota finally realized that 'Toyota sports car' reads like a contradiction to anyone who actually cares—Gazoo Racing as its own marque is the only honest move."

— Revvly Take

Toyota's spinning off Gazoo Racing as a standalone brand, abandoning the corporate umbrella entirely. It's the same move that turned Century into its own luxury outfit, except this time it's about motorsport credibility instead of S-Class competition. When a manufacturer stops hiding behind its own name, something's either very right or very wrong.

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machielvdd

Autoblog NL · Jan 8

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