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1975 Steyr-Puch Pinzgauer 710M at $25K: Alpine Workhorse or Nostalgia Tax
Photo: Jalopnik
by Rob Emslie· via Jalopnik · Jan 8, 2026

1975 Steyr-Puch Pinzgauer 710M at $25K: Alpine Workhorse or Nostalgia Tax

"Pinzgauers sit in that sweet spot where functionality meets rarity; $25K feels right for a clean 710M, which means the market finally understands what it always was: a purpose-built tool that doesn't depreciate because it was never fashionable to begin with."

— Revvly Take

The Pinzgauer 710M is a legitimate piece of Austrian engineering that actually works—four-wheel drive, portal axles, and a reputation for going places most vehicles won't. At $25K, you're paying for undeniable capability and the kind of obscurity that appeals to builders who don't want what everyone else owns. The real question isn't whether it's worth the money—it's whether you'll actually use it.

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Rob Emslie

Jalopnik · Jan 8

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