Mercedes' EV gamble is already showing cracks—the C63 AMG problem nobody wants to admit
Mercedes built its future on electric, but killing the AMG C63's combustion engine exposed something the board didn't anticipate: a massive customer base that still wants ICE. The EQS is competent, but competent doesn't move metal when your core buyers are watching resale values and wondering if they've backed the wrong horse.
Mercedes got caught between pleasing regulators and losing the people who actually buy their cars. That's not a strategy—that's a hostage situation.