Mercedes' EV gamble is already showing cracks—the C63 AMG problem nobody wants to admit
"Mercedes got caught between pleasing regulators and losing the people who actually buy their cars. That's not a strategy—that's a hostage situation."
— Revvly Take
Mercedes built its future on electric, but killing the AMG C63's combustion engine exposed something the board didn't anticipate: a massive customer base that still wants ICE. The EQS is competent, but competent doesn't move metal when your core buyers are watching resale values and wondering if they've backed the wrong horse.
Loek
Autoblog NL · Jan 8
More News
Mercedes stretched the GLC for China. Dual motors, longer wheelbase, more range.
via Carscoops
43k-Mile 2011 Mercedes-Benz E350 Sedan: The W212 That Actually Holds Up
via Bring a Trailer
2015 Mercedes-Benz G550: Original-Owner W463 with 72k Miles Hits Bring a Trailer
via Bring a Trailer
Winward Mercedes-AMG locks Abu Dhabi pole—red flag nearly cost it all
via Sportscar365
The R231 SL 63 AMG: When Mercedes Forgot Roadsters Were Supposed to Be Fun
via TopSpeed
What India's Luxury Buyers Actually Care About (Hint: It's Not the Marketing)
via Team-BHP
Comments
Join the conversation! Sign up to share your thoughts.