BMW Group's EV Sales Hit New High in 2025—But the i4 Still Can't Find Its Audience
BMW Group moved more electric units in 2025 than any year prior, a milestone that says more about market saturation than product excellence. The i4 remains the efficiency play for sedan buyers, though it's still fighting the perception that it's what happens when a traditional automaker checks an EV box rather than reimagines one.
When your biggest EV win is volume, not desirability, you're winning the spreadsheet game—not the hearts of people who actually care about what they drive.
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