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by Chris Chilton · Carscoops · Jan 9
News
Alfa’s Yacht-Winged Giulia Quadrifoglio Special Is Fast, Wild, And Already Sold Out

Alfa's Bespoke Luna Rossa Giulia QV Is Already Gone—And That's the Point

Bottegafuoriserie's first commission is a yacht-inspired Quadrifoglio that sold out before most people knew it existed. The 592-hp 2.9L twin-turbo V6 gets carbon aero and a one-off livery pulled from Luna Rossa racing aesthetics. This is what happens when exclusivity and Italian bespoke actually mean something.

Alfa finally figured out the math: make something limited, make it weird, don't explain it to everyone. The bean counters hate this move, and that's exactly why it works.

Autocar UK · Jan 9
News
Alfa Romeo bespoke arm reveals wild Giulia Quadrifoglio Luna Rossa

Alfa's Bottegafuoriserie Built the Giulia QV We Actually Want—Luna Rossa Shows What Bespoke Division Gets Right

Alfa Romeo's new custom shop dropped a Quadrifoglio with serious aero work: low-drag bodykit, split rear wing, and enough attention to detail that it feels less like marketing exercise and more like someone actually cared. This is what happens when you let engineers play instead of product planners.

Bespoke divisions are either vanity projects or they're proof the mothership finally trusts someone to build the thing they should've built stock.

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