News

Alfa's Bespoke Luna Rossa Giulia QV Is Already Gone—And That's the Point
Photo: Carscoops
by Chris Chilton· via Carscoops · Jan 9, 2026

Alfa's Bespoke Luna Rossa Giulia QV Is Already Gone—And That's the Point

"Alfa finally figured out the math: make something limited, make it weird, don't explain it to everyone. The bean counters hate this move, and that's exactly why it works."

— Revvly Take

Bottegafuoriserie's first commission is a yacht-inspired Quadrifoglio that sold out before most people knew it existed. The 592-hp 2.9L twin-turbo V6 gets carbon aero and a one-off livery pulled from Luna Rossa racing aesthetics. This is what happens when exclusivity and Italian bespoke actually mean something.

Read Full Article

Chris Chilton

Carscoops · Jan 9

Comments

Join the conversation! Sign up to share your thoughts.

Why are you reporting this ?

Tell us more (optional)

Thanks for letting us know

Your feedback helps keep our community safe.

Would you like to take additional action?