Americans Still Prioritize Range Over Price on EVs—The Real Blocker Isn't What Deloitte Thinks
A Deloitte study confirms what enthusiasts already knew: range anxiety and charging infrastructure remain the core friction points, not sticker shock. The data suggests the market won't move until those logistics problems are solved—not when prices drop another 10%. This is infrastructure theater masquerading as consumer preference.
Range anxiety isn't fear of the unknown—it's a rational assessment of charging networks that still suck. Fix that, not the MSRP.