F-150 and Ram Hit Saturation Wall in Australia—US Truck Glut Finally Catching Up
American pickup trucks flooded Australian markets after years of import enthusiasm, but the novelty's wearing off fast. F-150s and Rams are piling up on lots as buyers realize the novelty of a crew cab with a 5.0L V8 doesn't justify the logistics nightmare of keeping one alive 12,000 miles from Detroit. Market's correcting itself.
When you can import anything, you import everything. The F-150 bubble was always going to pop—turns out there's only so many people willing to spend six figures on a truck that drinks premium and needs parts shipped from Texas.
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