Hyundai Cuts Inster Pricing, Still Can't Touch Chinese Competition
Hyundai's dropping $7K off the Inster in Australia, but the gap to BYD's equivalent remains a canyon—$10K separates them at retail. Sales are sluggish for both the Inster and Kona Electric down under, which tells you everything about margin compression in the EV market right now.
When you're undercutting your own pricing and still losing to Chinese players, the problem isn't the sticker—it's that the value prop died somewhere between engineering and the dealer lot.
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