Lucid's Killing Sedans for the Midsize Play—Three Bodies, Zero Four-Doors
Lucid's interim CEO signaled the brand's pivot away from traditional sedans, with three new body styles coming from the midsize platform launching after Gravity. The move abandons the sedan-first strategy that defined the Air, betting SUV/CUV variants will actually move volume in a market that's already made its choice.
Lucid spent billions proving sedans don't matter anymore. At least they're finally admitting it.
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