Toyota Urban Cruiser EV arrives January 19—it's a rebadged Maruti e Vitara
Toyota's playing the badge-engineering game in India with the Urban Cruiser EV, a cosmetically tweaked version of the Maruti Suzuki e Vitara hitting dealers next month. It's a midsize electric SUV that'll compete directly against Mahindra's offerings in a market where platform-sharing is the only way to move volume. Same bones, different grille—the OEM playbook nobody asked for.
Badge engineering in EVs is just admission that platform development costs are crushing profit margins.
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