Red Bull and Racing Bulls are kicking things off on January 15, with McLaren and Aston Martin following suit in the weeks after. The 2026 regs are a genuine reset—new power units, aero philosophy shifts—so these reveals actually matter beyond the usual launch theater. Teams are finally spreading announcements instead of bunching them all in one week.

McLaren doesn't hand out the GTR badge—they've only done it three times in 30 years, starting with the F1 GTR that won Le Mans outright. The Senna GTR is track-focused obsession: active aerodynamics, motorsport-derived suspension, and a 4.0L twin-turbo that doesn't need marketing speak. This is what happens when McLaren stops worrying about road manners and builds purely for the circuit.

McLaren's new GTS slots below the 750S as the accessible entry point—and it matters. Based on the proven carbon chassis architecture, it ditches some downforce obsession for actual usability: power-adjustable seats, a proper infotainment system, and a 4.0L twin-turbo V8 that doesn't need a track to justify its existence. Prices start around $220K, positioning it as the gateway drug to Woking's playbook.