Photo: MotorBiscuit
Tacoma's Finally Got Momentum. Tundra's Watching From the Sidelines.
"When your smaller truck outsells your flagship, it's not a win—it's a tell that your full-size offering missed the brief."
— Revvly Take
The N3G Tacoma is doing what mid-size trucks are supposed to do—winning market share while the full-size Tundra gets outgunned by F-150 and Silverado. Toyota's portfolio strategy is bifurcating hard: one's hitting, one's stalling.
Allison Barfield
MotorBiscuit · Jan 8
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