Turntide Technologies is strapping its axial-flux motor tech into the Sierra Echo-S for KOH 2026, which means someone finally thinks electrification belongs in high-speed desert racing instead of just mall parking lots. The motor's compact, efficient design is purpose-built for the kind of sustained punishment that separates proof-of-concept from actual engineering. This isn't marketing theater—it's a real test against machines that have spent decades proving themselves in Hammers dust.