Genesis's first electric off-roader ditches the concept—what actually made it to production
"The concept-to-production death spiral strikes again. Genesis had something interesting, then remembered they have to sell it to people with mortgages."
— Revvly Take
Genesis finally showed its GV60-based electric SUV in the wild, and it's considerably more conservative than the wild concept that got everyone's attention last year. The production version trades dramatic angles for aerodynamic pragmatism—typical bean-counter thinking when a concept car actually has to work. This is the EV luxury off-road play Genesis needed, but the gap between vision and reality says everything about what happens when designers meet engineers.
Peter Johnson
Electrek · Jan 8
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