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Kona finally dethroned the ZS—market's voting with wallets, not loyalty
Photo: Drive Australia
by Tung Nguyen· via Drive Australia · Jan 9, 2026

Kona finally dethroned the ZS—market's voting with wallets, not loyalty

"The ZS was the value play that worked until it didn't. Once Hyundai figured out that Australians will pay $5k more for a nameplate they trust, the game was over."

— Revvly Take

MG's ZS held best-seller status in the small SUV segment, but Hyundai's Kona swept it aside in 2025. The shift signals what happens when warranty confidence and dealer networks matter more than price positioning. Buyers aren't chasing bargains anymore—they want peace of mind.

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Tung Nguyen

Drive Australia · Jan 9

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