Photo: MotorBiscuit
The Ranger Can't Crack It: Why Ford's Midsize Truck Lost the Plot
"The Ranger is the automotive equivalent of a compromise: good at nothing, adequate at everything. When buyers are either going full-size or going home, the middle seat stays empty."
— Revvly Take
Ford's truck lineup dominates—F-150 owns full-size, Super Duty owns heavy-duty. But the 2025 Ranger, caught between segments, isn't leading anything. It's a competent truck in a market where competent doesn't move metal anymore.
Allison Barfield
MotorBiscuit · Jan 8
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