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The Mach-E Outsells the Gas Mustang Again—Ford's Identity Crisis in One Headline
Photo: The Drive
by Byron Hurd· via The Drive · Jan 9, 2026

The Mach-E Outsells the Gas Mustang Again—Ford's Identity Crisis in One Headline

"Ford built an EV called Mustang and accidentally made it more relevant than the real thing—which says everything about where the market is and nothing about what enthusiasts actually want."

— Revvly Take

Ford's electric crossover keeps beating the actual Mustang in sales, a reality that stings worse than any quarterly report. Even with EV incentives drying up, the market has spoken: SUV practicality trumps pony car romance. The gas Mustang isn't dead, but it's no longer the flagship that defines the brand.

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Byron Hurd

The Drive · Jan 9

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