BMW Group moved more electric units in 2025 than any year prior, a milestone that says more about market saturation than product excellence. The i4 remains the efficiency play for sedan buyers, though it's still fighting the perception that it's what happens when a traditional automaker checks an EV box rather than reimagines one.

One in three new vehicles sold in Australia last year came from brands outside the top 10, up from one in four in 2015. The fragmentation reflects a market that's stopped consolidating around Toyota and Ford, with buyers now distributed across EV startups, Chinese marques, and smaller specialists. When the big three lose grip this fast, it usually means the game's changing.

The Mach-E, Ioniq, and F-150 Lightning led the pack as traditional automakers clawed back market share. Ford's crossover strategy and Hyundai's pricing discipline are working. Tesla's slowing numbers opened a door everyone else is walking through.