Australia's new-car market is finally splintering—and the majors didn't see it coming
"Market consolidation dying is either the start of something interesting or proof that nobody knows what they want anymore—probably both."
— Revvly Take
One in three new vehicles sold in Australia last year came from brands outside the top 10, up from one in four in 2015. The fragmentation reflects a market that's stopped consolidating around Toyota and Ford, with buyers now distributed across EV startups, Chinese marques, and smaller specialists. When the big three lose grip this fast, it usually means the game's changing.
Alborz Fallah
CarExpert · Jan 9
More News
Mugen's Already Hunting the 2026 Prelude—Carbon Splitter, Forged Wheels, the Usual Suspects
via Car and Driver
Ram TRX's Hellcat Future Hinges on Washington—Not Performance
via The Drive
Audi's 2026 F1 Program Already Stumbling: Fake Shakedown Images Signal Chaos Ahead
via The Race
F1 2026 Car Launches Start January 15—Here's the Calendar
via Autosport
BYD Shark 6 is eating everyone's lunch in Australia—PHEVs aren't a fad anymore
via Drive Australia
BYD's PHEV Dominance in Australia Reveals a Shift Nobody's Ready to Admit
via CarExpert
Comments
Join the conversation! Sign up to share your thoughts.