Caterham Project V pricing climbs—US market entry confirmed
Caterham's new Project V is heading stateside, but costs are creeping higher than initially quoted. The British kit car maker is banking on American enthusiasts willing to pay up for a purpose-built, stripped-down roadster in an era of bloated performance cars. Details on final spec and pricing are still sparse, but expect the entry point north of initial estimates.
Kit cars work when they're honest about what they are—and what they cost. Project V could be the antidote to $150k sports cars that weigh 3,500 pounds, but only if Caterham doesn't price itself into irrelevance chasing margin.