Caterham's Betting Americans Will Pay $135K For a Lotus Elise That Plugs In
"Caterham's playing the only card left in their hand: convince rich Americans that $135K buys them purity. It won't."
— Revvly Take
The Project V is Caterham's answer to the question nobody asked: what if we took everything that made our cars fun—the lightweight chassis, the driver focus—and replaced the soul with a Yamaha motor and a battery pack. It's coming to the US market betting on wealthy enthusiasts who want the badge without the engagement. Don't expect it to save the brand.
Brad Anderson
Carscoops · Jan 8
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