Caterham's Betting Americans Will Pay $135K For a Lotus Elise That Plugs In
The Project V is Caterham's answer to the question nobody asked: what if we took everything that made our cars fun—the lightweight chassis, the driver focus—and replaced the soul with a Yamaha motor and a battery pack. It's coming to the US market betting on wealthy enthusiasts who want the badge without the engagement. Don't expect it to save the brand.
Caterham's playing the only card left in their hand: convince rich Americans that $135K buys them purity. It won't.