The Mach-E Outsells the Gas Mustang Again—Ford's Identity Crisis in One Headline
Ford's electric crossover keeps beating the actual Mustang in sales, a reality that stings worse than any quarterly report. Even with EV incentives drying up, the market has spoken: SUV practicality trumps pony car romance. The gas Mustang isn't dead, but it's no longer the flagship that defines the brand.
Ford built an EV called Mustang and accidentally made it more relevant than the real thing—which says everything about where the market is and nothing about what enthusiasts actually want.