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Kia's GT sub-brand is trying to make EVs feel like something worth driving
Photo: Carscoops
by Thanos Pappas· via Carscoops · Jan 9, 2026

Kia's GT sub-brand is trying to make EVs feel like something worth driving

"Kia's learned what Detroit forgot: enthusiasts will tolerate an EV if you make it fun to drive. These GT variants probably deliver that. Everything else is just marketing."

— Revvly Take

Kia's throwing the GT nameplate at three EVs—the EV3, EV4, and EV5—betting that tuned suspension, sportier styling, and actual driving dynamics can salvage the EV-as-appliance problem. It's a credible move from a brand that actually understands how to make a hot hatch feel alive. The question isn't whether they'll sell; it's whether anyone shopping this segment actually cares about handling over charging networks.

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Thanos Pappas

Carscoops · Jan 9

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