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Toyota finally dethroned Nissan in Japan's EV market—what took so long
Photo: Electrek
by Peter Johnson· via Electrek · Jan 8, 2026

Toyota finally dethroned Nissan in Japan's EV market—what took so long

"Nissan built the EV template with the Leaf and then spent a decade letting Toyota steal the narrative."

— Revvly Take

Toyota's EV sales in Japan surpassed Nissan for the first time, a milestone that says more about Nissan's stumble than Toyota's ambition. The bZ4X and bZ3 are competent, but neither moves the needle like the Leaf once did. Market shifts happen quietly.

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Peter Johnson

Electrek · Jan 8

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