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Toyota's admitting what everyone already knows: their newer models are getting stolen at scale, and a software patch won't fix what's fundamentally a design flaw. The company's promising beefier security on fresh builds and accessories for existing owners—but if your 4Runner or Tacoma was built before 2024, you're basically driving a 7-Eleven parking lot special. Priority purchase programs for victims is PR theater when the real issue is Toyota cut corners on immobilizers for a decade.

Toyota's adding new security measures to combat rising theft of three of its most bulletproof utility vehicles. The Prado, HiLux, and LandCruiser are getting hit because they're simple to steal, bulletproof in resale markets, and worth real money in parts. When your security becomes an afterthought, the market tells you something's wrong.